Don Briscoe is a personal finance coach with over 12 years of experience helping everyday people take control of their money. He specializes in breaking down complex financial topics into clear, actionable steps that build real confidence and lasting results.
- How you think about money determines how you handle it — mindset isn't fluff, it's foundation.
- Most financial struggles aren't about income or math. They're about deeply held beliefs that were never examined.
- These seven shifts won't just change how you feel about money — they'll change what you actually do with it.
- Each shift pairs with a concrete action so you can start applying it today, not just thinking about it.
After more than 12 years coaching people through financial turnarounds, the pattern I've seen most consistently isn't what you'd expect. It's rarely a math problem. People know they should spend less than they earn. They know they should save. They know debt is expensive. The knowledge isn't missing.
What's missing is the belief system that makes consistent action possible. Your money mindset — the set of beliefs you hold about money, what you deserve, and what's possible for you — operates quietly in the background of every financial decision you make. And for most people, it was never intentionally built.
These seven shifts won't just change how you feel about money. They'll change what you do with it — starting with the next decision you make today.
1. See Money as a Tool, Not a Source of Stress
Most people have an emotionally charged relationship with money — anxiety, guilt, avoidance, or shame. None of those emotions help you make better decisions. They just make you less likely to engage with your finances at all.
Money is neutral. It does what you direct it to do. When you stop treating it as something that happens to you and start treating it as something you control, the emotional charge begins to dissipate — and clearer thinking takes its place.
The practical application here is straightforward: engage with your finances regularly and calmly, even when the numbers are uncomfortable. Avoidance compounds the problem. Engagement, even imperfect engagement, starts solving it.
2. Replace Scarcity Thinking With a Problem-Solving Frame
"I can't afford it" is a statement that ends the conversation. "How do I make this possible?" is a question that starts one. The shift from scarcity to possibility isn't about ignoring financial reality — it's about engaging with it more creatively.
Scarcity thinking narrows your focus to what you don't have. A problem-solving frame redirects that energy toward options, alternatives, and resources you haven't fully explored yet. The financial situation may be the same in both cases — but the outcomes rarely are.
Research from behavioral economics consistently shows that scarcity mindsets reduce cognitive bandwidth — meaning the stress of feeling financially constrained actively impairs your ability to think through solutions. Reframing the question isn't wishful thinking. It's practical psychology.
3. Stop Identifying as Someone Who Is Bad With Money
Identity is powerful precisely because it's self-reinforcing. If you believe you're bad with money, you'll unconsciously make decisions that confirm that belief — and dismiss evidence to the contrary. It's not a character flaw. It's how identity works.
Nobody was born knowing how to budget, invest, or manage debt. These are skills. And like every skill, they're learnable. The people who get good at managing money aren't fundamentally different from the people who don't — they just stopped accepting the story that they couldn't.
The shift is simple but not easy: stop saying "I'm bad with money" and start saying "I'm learning how to manage money better." That single language change moves you from a fixed identity to a growth orientation — and growth orientations produce different behaviors.
4. Measure Wealth by Net Worth, Not Income
Income is what comes in. Net worth is what stays. The difference between the two is where most people's financial progress quietly disappears — through lifestyle inflation, unmanaged debt, and spending that keeps pace with every income increase.
High earners who don't track net worth often find themselves financially vulnerable despite impressive salaries. Meanwhile, people with modest incomes who consistently spend less than they earn and eliminate debt build real wealth over time. The scoreboard that matters isn't your paycheck — it's the gap between what you own and what you owe.
Start tracking your net worth monthly. The number doesn't need to be impressive — it needs to be moving in the right direction. That trajectory is the actual measure of financial progress.
The 7 Mindset Shifts at a Glance
Engage with your finances calmly and regularly. Avoidance makes it worse.
Scarcity thinking ends the conversation. Problem-solving opens it.
Managing money is a skill. Skills are learnable. Identity is not fixed.
What you keep matters more than what you make. Track the gap monthly.
The ability to wait is one of the highest-return financial behaviors you can develop.
Believing scarcity is permanent keeps you in survival mode. Shift your posture.
Subconscious unworthiness quietly sabotages every financial gain. Address it directly.
5. Build Delayed Gratification as a Skill
Delayed gratification isn't about deprivation — it's about understanding the trade-off between what you want now and what you're building toward. Every dollar spent on an impulse purchase is a dollar that isn't compounding, paying down debt, or creating options for your future self.
The good news is that delayed gratification is trainable. Start small — implement a 48-hour rule on non-essential purchases over a set amount. That window alone eliminates a significant portion of impulse spending because the emotional urgency fades, and the decision becomes rational rather than reactive.
6. Trade Survival Mode for an Abundance Posture
Survival mode is a financial posture, not just a financial situation. People stay in it long after their circumstances have changed because the belief system hasn't updated. If you grew up without financial security, your brain learned to treat money as scarce, temporary, and unreliable — and it will keep operating from that framework until you consciously retrain it.
An abundance posture doesn't mean ignoring financial constraints. It means operating from the belief that financial improvement is possible, that your actions matter, and that stability is something you can build — not just hope for. That belief directly influences whether you take consistent action or stay stuck waiting for conditions to improve on their own.
Mindset is where it starts. Your budget is where it becomes real.
Learn how to build a budget that actually works with your psychology — not against it. Build a Budget That Works →7. Believe You Deserve Financial Stability
This is the shift most people skip because it doesn't look like a financial strategy. But in over a decade of coaching, I've seen it derail more financial progress than any bad investment or spending habit. If you don't believe you deserve financial stability, you will unconsciously find ways to undermine it.
This shows up as sabotaging savings after a milestone. Spending windfalls before they can take root. Avoiding income opportunities that feel "too good" for someone like you. The behaviors look different from person to person, but the root is the same.
Addressing this isn't about affirmations — it's about understanding the psychology behind why we make the money decisions we do. When you understand the belief driving the behavior, you can change both.
Frequently Asked Questions
Your money mindset is the collection of beliefs you hold about money — whether it's scarce or available, whether you deserve it, whether you're capable of managing it well. These beliefs were mostly formed in childhood and operate automatically, shaping your financial decisions without you realizing it.
Yes, and the research is clear on this. Behavioral economics has documented extensively how beliefs, biases, and emotional states influence financial decision-making. Mindset doesn't replace practical financial skills — but without the right mindset, those skills rarely get applied consistently.
Awareness can shift quickly — sometimes within a single conversation or article. Behavior change follows more slowly, typically over weeks to months of consistent practice. The goal isn't a one-time transformation but a gradual recalibration of how you think and respond to financial situations.
Start with observation, not judgment. Spend two weeks noticing your emotional responses to money — when you check your account, make a purchase, or think about your financial situation. Patterns will emerge. Those patterns tell you exactly which beliefs need the most attention.
No — it's the foundation for it. Mindset without a practical plan stays motivational. A practical plan without the right mindset rarely gets executed consistently. You need both, and mindset is usually the right starting point because it determines whether you'll actually follow through on the plan.



